Fenlio
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Coach 60 like you coach 6.

Agent-native coaching platform for trainers and gyms.

Fen is answering check-ins, updating programs, adjusting macros, catching quiet clients, flagging injuries, keeping your roster. You approve.

Get startedHow it works
A runner in a black hoodie sprinting past a concrete wall
A woman in a black sports bra stretching on the ground, looking out
An athlete driving a loaded sled across the floor
A woman setting up under a barbell, eyes forward
An athlete pushing a loaded sled in a bright gym
A woman stretching outdoors under a blue sky

Example roster.

See it work.

  1. 1 Nothing reaches a client until you approve.

    Review what Fen pulled from each check-in, change a word, or send it with one press.

    Fenlio shows you exactly what it will do before it does it. Nothing is ever posted publicly, and nothing is sent from your account until you press Send.

    Look closer

  2. 2 Your whole roster, in one table.

    Who is waiting on a reply, who is going quiet and which clients are at risk, each with the reason.

    Clients

    Example

    Order
    • Maya Brennan1 reply ready for youGreat week. 4 sessions and 120 kg for 3 on deadlift is real progress. For Denver, I'll set Thursday up as a hotel gym session so the week still counts.
      Adherence100%
      Training
      92%
      Last heard3 hours ago
      RenewsNov 18
    • Jonah ReyesQuiet 9 days
      Adherence50%
      Training
      41%
      Last heardlast week
      RenewsOct 29
    • Ines DuarteDeadlift PR 2 days ago
      Adherence88%
      Training
      86%
      Last heardyesterday
      RenewsDec 2
    • Theo Lindqvist2 workouts the last 2 weeks (6 the 2 weeks before)
      Adherence60%
      Training
      58%
      Last heard4 days ago
      RenewsNov 6
    • Sam OkaforMissed 2 check-ins
      Adherence60%
      Training
      47%
      Last heard6 days ago
      RenewsNot set

  3. 3 Every client's record, in one view.

    Injuries to watch for, bodyweight trends, sleep, and PRs noticed from check-ins.

    Look closer
Get started

What Fen does

  • Retention

    Spots quiet clients before they stop paying. Nudge already written.

  • Check-in

    Has your reply ready for every check-in.

  • Program

    Changes programs and macros from one sentence.

  • Memory

    Remembers every injury, goal and number.

  • Roster

    Keeps every client in one table, with why they need you.

Get started

Where your clients reach you.

Nothing for them to download. Each message lands on that client’s record, with Fen’s reply ready.

How each one connects

  • Gmail

    Email replies go out from your own Gmail when you press Approve and send.

  • WhatsApp Coming soon

    Clients message your WhatsApp Business number.

  • Instagram Coming soon

    Clients DM your Instagram account. Replies go inside Meta's 24-hour window.

  • Messenger Coming soon

    Clients message your Facebook Page. Replies go inside Meta's 24-hour window.

Trained on how you coach.

Your rules, your exercise library, your voice. Every reply and program follows them.

A coach cueing a client through a sled push

It can't make up a number

Every weight, date and figure Fen writes is checked against the client's own words, and a load or macro target is computed from your rules. One with no source is flagged, never guessed.

Maya's check-in, 13 Oct

Example

“Got 4 sessions in this week and hit 120 kg for 3 on deadlift. Away for work in Denver from Thursday, hotel gym only.”

Reply to Maya

Email to Maya. Written by Fen from Maya's words, 13 Oct.

Great week. 4 sessions and 120 kg for 3 on deadlift is real progress. For Denver, I'll set Thursday up as a hotel gym session so the week still counts.

Got clients racing Hyrox?

Fen knows race day. Every client's training phase counts down to it, station benchmarks are tracked per client, and the taper window is worked out for you.

  • Race-date-driven training phases
  • 8-station benchmark tracking per client
  • Automatic taper timing
Fenlio for Hyrox coaches
A racer hauling a sled pull in a stadium
A runner on a track at sunrise, a long shadow behind

No client should go quiet because their coach got busy.

Find your client ceiling.

Most coaches plateau between 30 and 50 clients. Source

For example: two quiet clients a month at $200 each is $400 a month walking out the door.

Each client checks in
Minutes one check-in takes you

Your client ceiling

Answer all three to see your number.

Get started

We're new.

We're onboarding our first coaches personally.

Apply as a founding coach

  • White-glove setup

    We bring your clients, programs and method in with you.

  • A direct line to the founder

    Questions and requests go straight to the person building Fenlio.

  • Founding pricing, locked

    The price you join at is the price you keep, for as long as you stay.

Questions

Does Fenlio message my clients on its own?
Not at default settings. Every reply and nudge waits for your OK, and email goes out from your own Gmail.
Can my clients keep messaging me where they already do?
Yes. WhatsApp Business number, Instagram account or Facebook Page are coming soon. Each message lands on that client's record.
Will it write training programs?
From your own templates and exercise library. It never invents an exercise, a load or a number.
Is each client's information kept separate?
Yes. Each client's record is walled off from every other client's at the database level.
A running crew resting against a fence after a session
Two runners passing a brick warehouse
A woman in a squat rack with the bar on her back
Two training partners bumping fists in the gym
A marathon runner in motion, black and white
A crew of five standing on an empty road
Two people catching their breath on medicine balls

Your clients deserve your best judgment.

Get started